10 Commandments Of Attention

Your video isn’t for everyone. Make sure it's only attractive to your intended audience.

If the wrong viewers start watching, they’ll click off quickly or leave YouTube.

This tells YouTube your video didn’t meet expectations, killing its performance.

Grabbing attention is easy; keeping it is the challenge.

Balance attracting new viewers with rewarding your loyal audience. Stick to what they love while innovating to draw in new viewers.

Returning viewers are tough to keep, but essential.

Ali Abdaal = Productivity

Matt Gray = Systems

Create your own audience which doesn't exist yet. Give them a name and a word to call their own.

Make it authentic to you. You will never have competition.

You need to become a pattern-interrupt machine.

If everyone in your niche is creating talking-head content - DO SOMETHING DIFFERENT.

What is missing from your audience's recommended page, which you are able to provide? What will stand-out?

Create videos which ONLY YOU can make:

- Tell your unique stories

- Give value using your unique experience

- Tell lessons you learned the hard way

Reinforce it with data, wins, and losses.

Use your unique-advantage (resources, specific-knowledge).

Choose topics which your viewer's are ALREADY interested in.

You cannot force your viewer's to be interested in a topic.

They will not be curious about a topic they are not interested in already.

Use data to find these topics and validate them.

Find successful formats which are being done in similar niches.

Bring them over to your own. You will instantly open a blue-ocean. Zero competition.

Larger channels have a unique-advantage: their data.

Some channels iterate repeatedly by using this data to reinforce their next video.

Other channels waste this advantage.

CONSTANTLY ITERATE USING DATA

You cannot and should not be involved in every stage of production.

You will simply be working a 9-5.

Instead, build out a dream production-team of industry-veteran A-players.

You should focus your time on strategy, and recording.

Let others do everything else.

If done properly - you should only need to dedicate 1-hour per week to your channel.

THE SINGLE MOST IMPORTANT PART of the process…

Is having fun.

If you don’t enjoy the process, you won’t produce your best work.

You won’t keep it up.

And therefore, it will mean nothing.

By following each of the steps above, you will see results, and it won’t require much of your time.

If you follow every step, you will enjoy the process.