- The Attention Letter
- Posts
- do not "post more" on youtube
do not "post more" on youtube
est. 1 min read.
You can’t “revive” a YouTube channel by just posting more.
I’ve worked with channels that were pulling 100M+ views/month…
until they weren’t.
And every time, the instinct is the same:
Double down on uploads.
It’s a trap.
The real problem is usually positioning drift.
Over time, they’ve wandered too far from the thing that made them the channel in their niche.
Fixing that takes:
A hard reset on the right audience.
Studying every major adjacent niche for cross-over formats.
Designing content that only you could make — better or different than anyone else.
When we do this for clients, we don’t just get them “back” to where they were.
We give them a completely new competitive edge.
That’s why the channels we’ve repositioned don’t just recover…
They blow past their old numbers and hold them.
If you’re losing traction, don’t sprint.
Stop.
Reposition.
Then run.
Daniel Faraday
(Ps, book a free call with me here )