Summary

(est. 8 min read)

I will be going over:

• how to make f*ck-you money with a small youtube channel 💸 

• the $1M+ 1-hour/week youtube strategy 📈

• how to trick your brain into loving the process 🧠

• …and much, much more!

Best Links

🎯 4 Secrets I Learned From Working For The Largest YouTubers (link)

🚀 My 2.7B view YouTube ideation process (link)

💰️ My Blueprint To Creating Viral YouTube Shorts, Effortlessly (link)

how to make f*ck-you money with a small youtube channel 💸

This channel barely has 50K subscribers.

It gets less than 10K views per video,

…and yet it's on track to make over $1.9 million in just this year.

The best part? It only took a few months for it to get there.

Here are the exact 4-step process that thousands of tiny channels are implementing to build multi-million-dollar YouTube businesses from nothing. 

Step 1) Formats Over Ideas 💡 

It's become a trend to talk about "VIRAL" ideas.

This suggests that a special chain of words in your title will cause your video to go viral.

But this is not what William Brown does.

The most successful YouTube channels focus on formats.

They will dedicate serious and regular time to finding formats which have promise when applied to your topic-range.

Formats are how you STRUCTURE the information in your video.

Step 2) Bottleneck Attention 👀 

I used to make my video's packaging broad, but my content only interested a smaller audience. As a result, many people clicked but didn’t enjoy the video as much as the far-smaller audience that it was made for.

YouTube heavily punishes videos that indicate clickbait.

Often, you're accidentally clickbaiting by promising your video is more interesting to a wider audience than it actually is.

You need to purposely restrict your video so that only its intended audience wants to click.

Often, you're accidentally clickbaiting by promising your video is more interesting to a wider audience than it actually is.

You need to purposely restrict your video so that only its intended audience wants to click.

Step 3) Survival 💵 

Human evolved to like stories because they are a great way to pass on knowledge that contributes to survival.

The most interesting stories to us are those which threaten our survival.

This is where curiosity comes from. A desire to LEARN MORE for the sake of our survival.

Here are some actionable tips;

1) Speak to core human needs in our stories

2) Include uncertainty (what comes next?)

3) Target our audience's needs:

(Survival, Belonging, Self-actualization, Relationships)

Any content is a story. In fact, any human work is a transaction of a story.

📊If your content is educational, you're telling stories of PHYSICAL transformation. You want the viewer to learn from the character in your story.

The viewer should leave the video with a physical transformation in their knowledge or skills.

🚀If your content is entertainment, you're telling stories of emotion. You want the viewer to RELATE to the character in your story - and FEEL something.

The viewer should feel a carefully-crafted range of emotions throughout your video.

the $1M 1-hour/week youtube strategy 📈

The path to success is not one of overworking yourself to death.

It’s about maintainability.

First, you need to identify the simple actions which lead to results.

Next, you need to focus and make sure that you repeat those actions. Without fail.

Doing this is easier said than done.

Everything is fun when it’s new. People love shiny objects.

As you get into the routine - you will grow tired of it.

It’s shiny appearance will rust.

But you need to keep moving.

At least until you begin to see the compound interest of your actions.

You need to build a routine which is maintainable.

Which doesn’t require you to combat friction every time.

One which doesn’t require you to summon a wind of motivation every time.

Here’s how.

Trick Yourself To Sticking With It 🧠

I’m strongly against surface-level advice.

It’s fun to talk theory.

But it means NOTHING if you can’t go out and implement it for yourself.

So that’s exactly what I’m going to explain.

1) Decide what individual tasks you need to repeat 📈

For myself, this is:

• Writing tweets

• Writing threads

• Writing newsletters

• 60-minutes of YouTube ideation

• 60-minutes of YouTube script-writing or editing

• …

2) Leverage ⛏️

You don’t need to do everything.

I upload several videos per week.

But it would be completely unmaintainable for myself to write several scripts per week for them.

I have a team of A-players who I can trust and delegate to.

What tasks can you hand off to someone else?

Your time is your most valuable resource

You want to spend as much of it as possible working in your genius zone.

In other words - doing tasks which ONLY you can do.

3) Give it time to breathe ⏳

Schedule a fixed time in your calendar every-day to focus on these tasks.

Hold yourself accountable to it.

Tell your friends and family members that you will be focussing during this time block.

4) Enjoy the process 💥

There’s only one way to truly guarantee that you will stick with it.

And that’s to make it fun.

You have to learn to enjoy the process.

One way I found that works for me is to make it feel new again.

Always progress while experimenting with different methods or approaches.

This will keep it fresh and shiny.

What Have I Been Up To?

Over the past couple weeks, I’ve been focussed on building out highly-targeted YouTube channels for brands.

We’ve had amazing results so far - but we’re only getting started.

I’ve also built out a full step-by-step training process outlining this exact strategy - however I’m keeping it exclusively for my clients 🤫 

I would love to talk to you. No strings attached.

Book a call with me using the button below.

Let’s talk about YouTube.

Thanks for reading,

Daniel Faraday