Summary

Welcome to my newsletter! (est. 5 min read)

I will be going over:

• The exact structure I use to write YouTube hooks which make the viewer to WANT to watch until the end.

• The 5-minute ideation method that never fails.

• …and much, much more!

Actionable Tip

There are only three intro-lengths you should be using:

1) MOST intros should be 𝟴-𝟵 seconds.

2) For an EXTENDED intro - no more than 𝟭𝟱 seconds.

3) If you NEED TO EXPLAIN something big - MAXIMUM of 𝟮𝟱 seconds

Only include information that is absolutely needed to be able to understand the video.

Best Links

🎯 The easy way to figure out what niche you should enter (link)

📊 A break-down of 77 VIRAL YouTube thumbnails (link)

🖥️ The entire YouTube algorithm in 1-minute (link)

My Exact Structure To Write VIRAL Hooks

Attention-stealing hooks aren’t about having a loud claim.

They’re also not about telling the viewer why they should watch until the end of your video.

It’s about giving the viewer exactly what they want to hear - in that moment.

Your viewer clicked on your video for a reason.

And it’s likely to do with your title and thumbnail.

• Topical interest - Questions were raised which they are now hungry for the answer to.

  E.g. Your title asks a question. You now need to deliver on the answer.

• Structural interest - The viewer made an assumption of how your video will be structured. They now expect it to be executed in this way.

  E.g. Your thumbnail implies your video is a documentary. If they click - and find out it’s actually a reaction video - they will be disappointed and click off.

• Emotional interest - The viewer is hungry to feel the emotions promised in your title and thumbnail.

  E.g. Your video is educational. It’s meant to be inspiring. Don’t make the overarching emotion of the video anything else other than inspiring.

So - how exactly can we achieve ALL of these points?

PS: This will look confusing at first - but I’ll show an example after to make it a lot easier to understand.

The Structure

1) Instant pay-off - dive into attention-grabbing scenario.

This acts as a Story hook - hinting towards the most exciting part of the story. Think of packaging upfront; what is the viewers expectation when clicking on your video? IMMEDIATELY show that you’re going to deliver on the promise of the packaging.

Example: MrBeast showing the $100M Mansion from the first frame.

2) Establish Conflict - Quickly present a problem or challenge. 

“What question(s) will the video answer?”

Example: Will the hero defeat the monster?

3) Introduce Stakes - Clearly outline what you stand to lose or gain based on the outcome. Keeps viewers invested.

“Why should I care about the outcome?”.

Example: “I need to get it back, or the world will end."

Example

This is an introduction taken from MrBeast’s most recent video - where we can clearly see this principle in use:

I have built the most deadly obstacle course in the world, and my friend Mack here is attempting to complete it without falling 200 feet to the ground. Whenever you're ready, Mack. First jump, he's about to do it. Oh my God, I'm so high up in the air. Look at how much that platform is shaking. We are currently hundreds of feet in the air. Look at that. And this is just the first of many deadly, painful, absolutely insane obstacle courses Mack will face in this video. And if Mack completes all six of the obstacle courses coming up. He wins $800,000.

My Fail-Proof 5-Minute Ideation Method

Whenever I struggle with finding video ideas - there’s one method which continues to work time and time again:

1) Spend 5 minutes listing out information about your target-audience

2) Go on YouTube

3) Scroll through your recommended page, and click on channels that you typically watch (regardless of audience).

4) While scrolling through their videos - think of ways they could be adapted to be for your target-audience.

5) Validate - by finding data to support that your target-audience has clicked on videos:

a) Around a similar topic

b) In a similar format

6) Objectively approve, or disregard the ideas based on how convinced you are in the data you have found.