alex hormozi's $100m youtube strategy

I don’t think there’s anything worse than low-quality attention.

The kind that looks good on a graph.
But does nothing for the business.

Millions of views.
Zero qualified leads.
No deal flow.

It’s the most expensive illusion on YouTube.

Because you think you’re winning.
You think the numbers mean momentum.
But if those numbers aren’t tied to revenue, you’re just running in place.

Hormozi doesn’t make that mistake.

Every video is designed to move one number.
Applications from qualified founders.

Not likes.
Not subscribers.
Not vanity metrics.

Applications.

That’s why topics get filtered through one question.
Would a serious founder send this to their operator?

If not, it’s dead before it’s filmed.

It’s why every click is tracked.
Every book download.
Every lead.

In 90–180 days, they can match a single video to a signed deal.

When the goal is high-quality attention, the whole channel changes.
You stop chasing “viral.”
You start chasing the right people, with the right message, at the right time.

And when each deal is worth 6, 7, or 8 figures…
You realise those views were never the real win.

Most creators build for applause.
Hormozi builds for applications.

One feels good.
The other pays for the team.

See you tomorrow.

Book your free 45-minute strategy call.
(I will breakdown your channel and tell you EXACTLY what videos to make to get views)

Best wishes,
Daniel Faraday