how i got 300k views for PlayStation (in 48 hours)

Hi there,

I helped PlayStation achieve 300k views in just 48 hours using a data-driven ideation system. Meanwhile, 99% of YouTubers still rely on guesswork for their video ideas.

Even better,

It was on a brand new channel.

You need to know how we did it…

The Challenge

You're probably familiar with PlayStation's massive presence in the gaming industry.

But you might not know how we leveraged a unique strategy to skyrocket their YouTube views in just two days.

However,

This was a brand-new channel.

And we were meant to compete in an extremely saturated niche, with a tiny-budget.

Understanding the Problem

Most creators develop video ideas based on intuition. However, we used a data-driven ideation system to identify a supply-demand gap for content that is:

- About a specific topic

- In a specific format

- Targeted toward a specific audience

This approach allows us to create content that not only attracts clicks but also engages viewers throughout. And the results speak for themselves.

Step 1: Understand Your Audience

We started by building detailed viewer profiles for PlayStation's target audience:

- Age Range

- Gender

- Locations

- Interests and Dislikes

- *When and Why They interact with their PlayStation or the type of content PlayStation might make on Youtube (or other gaming content generally)

This helped us tailor content that resonates deeply with viewers.

Actionable Tip: Build a comprehensive profile of your target audience. The better you understand who your, the better you can tailor your content to meet their needs.

Step 2: Develop a Unique Advantage

We identified what sets PlayStation apart:

- Exclusive access to gaming content

- High production value

- Willingness to invest in innovative ideas

By leveraging these unique advantages, we created content that .

Actionable Tip: Determine your unique strengths and resources. What can you offer that others cannot? This,.

Step 3: Generate Effective Angles

We generated a list of potential angles using several strategies:

- From Memory: Thinking from the viewer's perspective.

- From Competitors: Adapting successful topics to fit PlayStation's strengths.

- From Adjacent Niches: Translating ideas from similar industries.

- From Broader Content: Applying successful formats from major creators like MrBeast.

- Networking: Engaging with the target audience for fresh insights.

Actionable Tip: Utilize multiple strategies to brainstorm content ideas. Don’t rely on a single source of inspiration.

Step 4: Validate Each Angle

We scientifically validated each angle by:

- Identifying positive data points

- Considering the magnitude of success

- Acknowledging negative data points

Actionable Tip: Validate your content ideas with data before investing time and resources into production.

Step 5: Assign the Right Format

We matched each angle with a proven format:

- Analyzing niche sophistication

- Finding relevant formats from other successful channels

- Adapting formats to fit PlayStation's content

Actionable Tip: Choose a format that matches your audience's expectations and the sophistication of the niche.

The Outcome

By following this, we achieved:

- 120k views in just 48 hours

- Higher click-through rates

- Increased viewer retention

The Lesson

In the competitive world of YouTube, relying on luck isn't enough. A data-driven approach allows you to consistently produce content that out.

What's Next?

- Continual optimization using data

- Leveraging unique strengths

- Staying ahead of industry trends

Ready to Transform Your Content Strategy?

We’ve developed an in-depth Notion template to implement this. Download it here: Download Template

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Thank you for reading!

A bit about me:

Over the past few years, I've, I've, I’ve led several channels to over 5 million subscribers, accumulating over 2.7 billion views. If you found value in this email and want more insights like this, consider subscribing for future updates.

Best regards,

Daniel Faraday

P.S. Don't let outdated strategies hold you back. Embrace a data-driven approach and watch your channel soar.