i found out how to get anyone to watch you...

est. 2 min read.

I don’t think any creators understand how powerful format is.

Everyone obsesses over the topic.
Almost nobody obsesses over the format.

But format is what makes an audience stick.

Two channels can cover the same story.
Only the one with the better format will win.

Format is the rhythm.
The structure.
The lens you put the topic through.

Hormozi’s format?
> Whiteboard frameworks.
> Case studies.
> Number-heavy, proof-first teaching.

It’s impossible to copy without him.

That’s the point.

Because a great format doesn’t just win clicks.
It builds a viewing habit.
And when your audience watches you out of habit, growth compounds.

Topic gets you attention.
Format keeps it.

Book a 1-1 strategy call,
Daniel Faraday