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mrbeast's hire you've never heard of (but you need)
Most creators can't scale past themselves.
Jimmy Donaldson cracked the code.
His secret: Cognitive Clones.
Not assistants. Not managers. Humans trained on his decision patterns.
Here's how it works:
Tyler lived in Jimmy's house for years. Not metaphorically. Literally.
He absorbed every decision. Every thought process. Every choice framework.
Now Tyler can predict Jimmy's decisions with 95% accuracy.
The training process:
6 months working side-by-side on every decision.
Document thought processes, not just outcomes.
Test predictions: "What would Jimmy do?"
95% accuracy required before handoff.
Why this matters:
One Jimmy making decisions = $50M revenue ceiling
Four cognitive clones = $500M (this is where they’re at now).
The multiplication effect.
You don’t need clones, but you need team-members who think like you.
Why? Simple.
You cannot force people to learn.
But you can learn yourself, and force them to practice what you’ve discovered.
Don’t just apply this for top roles. Apply it EVERYWHERE.
Don't delegate tasks. Delegate thinking.
Document your decision criteria for every task:
- "I approved this video because..."
- "I rejected this partnership because..."
- "I hired this person because..."
Create the algorithm. Then find someone to run it.
90% of delegation fails because people delegate tasks, not thinking.
Stop asking "Can you do this?"
Start asking "Can you think like me?"
Daniel Faraday