this metric makes or breaks $1b+ youtube channels

Most creators obsess over CTR.
Or retention.
Or watch time.

I care about watch-time share.

That’s predicted watch time per impression.
It’s the only metric that truly tells you if the right people are seeing your video - and staying to watch it.

I’ve run this metric across channels that have done over 2.7 billion views.
PlayStation.
RedBull.
Kwebbelkop.
Even with those brands, watch-time share predicts success better than anything else.

Because here’s the truth:
You don’t want more impressions.
You want the right impressions.

The audience who:

• Already cares about your topic

• Gets something they can’t get anywhere else from your format

• Leaves satisfied enough to watch the next one

Everything in your strategy flows from this.
Ideas.
Hooks.
Thumbnails.
Team focus.

If you build for watch-time share, the algorithm stops being your boss.
The right viewers do the heavy lifting.

I want to talk with more creators. Let’s chat.

Book a 1-1 chat with me here.

I’ll tell you exactly what videos to make to get views.

Daniel Faraday