- The Attention Letter
- Posts
- your youtube team is 90% slower than it should be
your youtube team is 90% slower than it should be
The creator is in the way.
I’ve seen it over and over,
working with creators who pull hundreds of millions of views,
and even large brands like PlayStation and RedBull.
They want to sign off on everything.
Script.
Edit.
Title.
Thumbnail.
Every step gets stuck in their inbox.
Videos bottleneck.
Momentum dies.
The channels I grow don’t work like that.
We run it like Hormozi’s $100M team - because I’ve tested this process across channels with billions of views.
The founder only touches two things:
The final title + thumbnail combo
That’s it.
Those two levers decide more about a video’s success than everything else combined.
Everything else - scripting, editing, packaging - runs without them.
We lock hard deadlines:
10 alternate intros
20–30 title tests
15 thumbnail concepts
Founder time drops to minutes per video.
Output speed doubles.
Creative control stays exactly where it needs to be.
If you’re already pulling big views but your team moves like molasses…
Stop approving everything.
Start approving only the things that matter.
Book your free 1-1 strategy call with me,
Daniel Faraday